Design teams often need results from usability studies yesterday. Teams I work with always want to start working on observations right away. How to support them while giving good data and ensuring that the final findings are valid?
Teams that are fully engaged in getting feedback from users – teams that share a vision of the experience they want their users to have – have often helped me gather data and evaluate in the course of the test. In chatting with Livia Labate, I learned that the amazing team at Comcast Interactive Media (CIM) came to the same technique on their own. Crystal Kubitsky of CIM was good enough to share photos of CIM’s progress through one study. Here’s how it works:
1. Start noting observations right away
After two or three participants have tried the design, we take a longer break to debrief about what we have observed so far. In that debrief, each team member talks about what he or she has observed. We write it down on a white board and note which participants had the issue. The team works together to articulate what the observation or issue was. Continue reading Consensus on observations in real time: Keeping a rolling list of issues