There are some brilliant questions on Quora. This morning, I was prompted to answer one about recruiting.
The question asker asked, How do I recruit prospective customers to shadow as a part of a user-centered design approach? The asker expanded, thusly:
I’m interested in shadowing prospective customers in order to better understand how my tool can fit into their life and complement, supplement, or replace the existing tools that they use. How do I find prospective customers? How do I convince them to let me shadow them?
Seemed like a very thoughtful question. I have some experience with recruiting for field studies and other user research, so I thought I might share my lessons learned. Here’s my answer. Would love to hear yours. Continue reading Bonus research: Do the recruiting yourself