Tag: screening
-
Talking to strangers in the street: Recruiting by intercepting people
Intercepting is an exercise in self-awareness. Who you choose and how you approach them exposes who you are and what you think. What your fears are. The inner voice is loud. As a practice, we worry about bias in user research. Let me tell you, there’s nothing like doing intercepts for recruiting that exposes…
-
Four secrets of getting great participants who show up
What if you had a near-perfect participant show rate for all your studies? The first time it happens, it’s surprising. The next few times, it’s refreshing — a relief. Teams that do great user research start with the recruiting process, and they come to expect near perfect attendance. Secret 1: Participants are people, not data…
-
Yes or No: Make your recruiter smarter
In response to my last post about writing effective screeners, c_perfetti asks: I agree open-ended questions in a screener are best. But one reason some usability professionals use ‘yes/no’ questions is because they don’t have confidence that the external recruiters can effectively assess what an acceptable open ended answer would be. In some cases,…
-
Why your screener isn’t working
I get that not every researcher wants to or has time to do her own recruiting of participants. Recruiting always seems like an ideal thing to outsource to someone else. As the researcher, you want to spend your time designing, doing, and analyzing research. So, you find an agency to do the recruiting. Some are…
-
The Hardest Part: Getting the right participant in the room
This week has proved to me that that nothing — nothing — matters as much as having the right participants. Without the right participants, it all falls apart If you don’t have participants who are appropriate, you can’t learn what you want to learn because they don’t behave and think the way real users do.…