Tag: methodology
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Beware the Hawthorne Effect
In a clear and thoughtful article in the May 3, 2007 Journal of Usability Studies (JUS) put out by the Usability Professionals’ Association, Rich Macefield blasts the popular myths around the legendary Hawthorne effect. He goes on to explain very specifically how no interpretation of the Hawthorne effect applies to usability testing. Popular myth –…