Tag: inference
-
What to do with the data: Moving from observations to design direction
This article was originally published on December 7, 2009. What is data but observation? Observations are what was seen and what was heard. As teams work on early designs, the data is often about obvious design flaws and higher order behaviors, and not necessarily tallying details. In this article, let’s talk about tools…
-
Ending the opinion wars: fast, collaborative design direction
I’ve seen it dozens of times. The team meets after observing people use their design, and they’re excited and energized by what they saw and heard during the sessions. They’re all charged up about fixing the design. Everyone comes in with ideas, certain they have the right solution to the remedy frustrations users had. Then…