Translating research questions to data

There’s an art to asking a question and then coming up with a way to answer it. I find myself asking, What do you want to find out? The next question is How do we know what the answer is? Maybe the easiest thing is to take you through an example. Forming the right question … Continue reading Translating research questions to data

Moderating tips and techniques

Getting the right information from the participant can be a difficult. As the moderator, you must attend to many things besides what the participant doing and saying. Focusing on a few specific behaviors of your own will help you have a better test. Focus your attention on what’s happening now Quickly build rapport with the … Continue reading Moderating tips and techniques

When to ask participants to think out loud

I was taught that one of the most important aspects of moderating usability study sessions was to encourage participants to think out loud as they worked on tasks. While the technique is good and useful in many usability test situations, it isn’t always the best approach. Get data about how and why people do things … Continue reading When to ask participants to think out loud